Every number is Russ’s own rating out of 10. Russ has previously stated that he never scores in sponsored videos, so the food he reviews carries no applied pressure or bias.
Salty, peppery cracker that tastes like chicken batter with a building heat, but Russ finds it lacks character. An on-screen caption calls it just the Fried Chicken Shapes with spice added. He's bored of chicken flavours and rates it 5/10.