Every number is Russ’s own rating out of 10. Russ has previously stated that he never scores in sponsored videos, so the food he reviews carries no applied pressure or bias.
Russ says the chips smell like cheese and bacon balls and taste like a cheese and bacon ball on a crunchy crinkle cut chip. He admits he's a bit drunk, but his girlfriend backed up how good they are. He gives them 10/10 (matching the on-screen graphic) and calls them potentially chip of the decade.