Every number is Russ’s own rating out of 10. Russ has previously stated that he never scores in sponsored videos, so the food he reviews carries no applied pressure or bias.
Also not butter; double churned butter plus other ingredients
Russ says he grabbed this in a rush because it said double churned butter, but it is only made with double churned butter plus a lot of other ingredients. An on-screen caption reads 'Also NOT butter'. The product is identified from the frame at about the same time as the transcript.