Every number is Russ’s own rating out of 10. Russ has previously stated that he never scores in sponsored videos, so the food he reviews carries no applied pressure or bias.
The only spreadable 100% pure butter he's found; uses it every day
Russ holds up Mainland Buttersoft as the only spreadable tub he has found that is 100% pure butter, made from pasteurised cream and salt. He says he has it every single day on Vegemite toast. He says it is not a paid promo. No numeric rating is given.