Every number is Russ’s own rating out of 10. Russ has previously stated that he never scores in sponsored videos, so the food he reviews carries no applied pressure or bias.
Not real butter; mostly vegetable oil with 10% butter
Russ had been buying this thinking it was butter, but the ingredients show it is mainly vegetable oils with only 10% butter. He compares it to a butter shandy. Identity comes from the on-screen packaging and ingredient list.