Every number is Russ’s own rating out of 10. Russ has previously stated that he never scores in sponsored videos, so the food he reviews carries no applied pressure or bias.
Bubblegum ice cream with bubblegum fudge bites, strawberry candy clusters and a sour yellow ripple. Russ found it really fun though not extremely sour, and gave it 7.5/10, matching the on-screen graphic.